All News
7/19/2019
Professor Aaron Ahuvia receives international lifetime achievement award for pioneering research on brand love
In the marketing world, the College of Business Professor is as recognizable as the big-name brands that he studies. ...
10/8/2018
MCubed project researches workplace perceptions developed prior to employment
Studies suggest that clear communication from organizations during recruitment may result in more effective future employee-organization relationships....
6/18/2018
Relationship building paves way to internship success
When global management-focused firm PCubed launched their North American internship program this summer, the staff knew where to find highly qualified students thanks to connections made with Lecturer Patrick Keyes. ...
11/13/2017
Business course gives retail transaction insight, in store and online
MKT 455 E-tailing and Retailing aims to make students aware and well informed of sales strategies and consumer behavior. ...